Executive Development Programme in Licensing for Entertainment Companies
-- ViewingNowThe Executive Development Programme in Licensing for Entertainment Companies is a certificate course designed to empower professionals with the necessary skills to excel in the entertainment industry. This program focuses on licensing, a critical aspect of entertainment business strategy, and highlights its importance in maximizing revenue and protecting intellectual property.
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โข Introduction to Licensing for Entertainment Companies
โข Understanding Intellectual Property (IP) Rights and Licensing
โข Types of Licenses in Entertainment Industry (e.g. copyright, trademark, patent)
โข Licensing Models and Strategies
โข Legal Aspects of Licensing Agreements
โข Due Diligence and Risk Management in Licensing
โข Valuation and Financial Considerations in Licensing Deals
โข Negotiation and Contractual Skills for Licensing
โข Case Studies and Real-World Licensing Scenarios
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