Professional Certificate in Daily Deal Performance Marketing
-- ViewingNowThe Professional Certificate in Daily Deal Performance Marketing is a comprehensive course designed to equip learners with the essential skills required to excel in the rapidly growing field of performance marketing. This program focuses on daily deal performance, a critical aspect of digital marketing that involves creating and managing high-performing marketing campaigns for platforms like Groupon and LivingSocial.
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โข Unit 1: Introduction to Daily Deal Performance Marketing
โข Unit 2: Daily Deal Platforms and Marketplaces
โข Unit 3: Performance Marketing Fundamentals
โข Unit 4: Key Metrics in Daily Deal Performance Marketing
โข Unit 5: Campaign Strategy and Planning
โข Unit 6: Deal Structuring and Pricing Strategies
โข Unit 7: Creative Assets and Copywriting for Daily Deals
โข Unit 8: Tracking, Analysis, and Optimization
โข Unit 9: Customer Retention and Lifetime Value
โข Unit 10: Compliance and Ethical Considerations
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