Masterclass Certificate in Brand Portfolio Strategy & Innovation
-- ViewingNowThe Masterclass Certificate in Brand Portfolio Strategy & Innovation is a comprehensive course that equips learners with essential skills to excel in brand management and innovation. This course emphasizes the importance of a robust brand portfolio strategy in today's dynamic business environment, where innovation drives growth and success.
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Unit 1: Introduction to Brand Portfolio Strategy & Innovation
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Unit 2: Understanding Brands & Brand Architecture
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Unit 3: Analyzing the Competitive Landscape
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Unit 4: Developing a Brand Positioning Strategy
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Unit 5: Portfolio Management Techniques
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Unit 6: Innovation and New Product Development
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Unit 7: Brand Architecture Models: Pros and Cons
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Unit 8: Portfolio Optimization and Resource Allocation
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Unit 9: Measuring and Evaluating Brand Portfolio Performance
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Unit 10: Case Studies in Brand Portfolio Strategy & Innovation
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