Advanced Certificate in Pricing & Product Lifecycle Management
-- ViewingNowThe Advanced Certificate in Pricing & Product Lifecycle Management is a comprehensive course that equips learners with critical skills to drive business growth and revenue optimization. This course is vital in today's dynamic business environment, where pricing and product lifecycle management are critical success factors.
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⢠Advanced Pricing Strategies: This unit covers various pricing strategies such as value-based pricing, competitive pricing, and cost-plus pricing. It also discusses price discrimination, price skimming, and penetration pricing.
⢠Pricing Psychology: This unit explores how psychological factors influence consumer behavior and pricing decisions. Topics include anchoring, framing, price perception, and choice architecture.
⢠Pricing Analytics: This unit introduces various pricing analytics techniques, including segmentation, positioning, and targeting. It also covers conjoint analysis, price elasticity, and revenue management.
⢠Product Lifecycle Management: This unit discusses the stages of the product lifecycle and how they impact pricing decisions. Topics include new product introduction, growth, maturity, and decline.
⢠Product Portfolio Management: This unit covers how to manage a portfolio of products with different lifecycle stages and profitability levels. It includes topics such as product line profitability, product line pricing, and product line optimization.
⢠Pricing Models: This unit explores various pricing models such as subscription pricing, freemium pricing, and usage-based pricing. It also covers dynamic pricing, two-part tariffs, and bundling.
⢠Sales and Pricing Alignment: This unit discusses how to align sales and pricing strategies to maximize revenue and profitability. Topics include sales compensation, sales training, and sales enablement.
⢠Pricing Ethics: This unit examines ethical considerations in pricing decisions, including transparency, fairness, and discrimination.
⢠Pricing Technology: This unit explores the role of technology in pricing decisions, including price optimization software, price management systems, and e-commerce platforms.
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