Global Certificate in Instagram Shopping & Checkout
-- ViewingNowThe Global Certificate in Instagram Shopping & Checkout is a crucial course for learners looking to excel in the ever-evolving world of e-commerce. This program focuses on teaching the essentials of setting up and optimizing an Instagram Shopping account, driving sales through Instagram Checkout, and analyzing performance metrics to improve marketing strategies.
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โข Instagram Shopping Setup: Creating a business account, enabling shopping features, connecting to a Facebook catalog.
โข Product Tagging: Adding product tags to organic and sponsored posts, best practices for tagging.
โข Shopping in Stories: Adding shopping stickers to stories, creating shoppable story highlights.
โข Shopping in Reels: Adding product tags to reels, optimizing for discovery in the reels tab.
โข Shopping in Live: Setting up shopping in live videos, showcasing products during live sessions.
โข Checkout Configuration: Enabling checkout, setting up payment and shipping information.
โข Checkout Management: Managing orders, tracking conversions, handling returns and refunds.
โข Shopping Analytics: Analyzing performance metrics, tracking customer behavior and conversions.
โข Instagram Shopping Strategy: Developing a content strategy, optimizing for sales and engagement.
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