Executive Development Programme in Game Design: Strategic Thinking

• Game Design Theory: An in-depth exploration of the fundamental principles and theories that underpin successful game design. This unit will cover primary keywords such as game mechanics, player experience, and narrative design. • Strategic Thinking in Game Design: This unit focuses on the development of strategic thinking skills as they apply to game design. Students will learn how to create games that encourage players to think critically, plan ahead, and make informed decisions. • Market Analysis and Research: Understanding the game market and target audience is crucial to the success of any game. This unit will teach students how to conduct market research, analyze trends, and identify opportunities for growth and innovation. • Game Monetization Strategies: This unit explores various monetization strategies for games, including in-app purchases, subscriptions, and advertising. Students will learn how to develop a monetization plan that aligns with their game's business model and target audience. • Project Management and Team Leadership: Successful game design requires effective project management and team leadership. This unit will teach students how to manage a game development project from concept to launch, including team communication, task delegation, and budget management. • Game Analytics and Metrics: This unit covers the use of data analytics and metrics to measure a game's performance and optimize the player experience. Students will learn how to collect and interpret data, set performance goals, and make data-driven decisions. • Game Design for Mobile Platforms: This unit focuses on the unique challenges and opportunities of designing games for mobile platforms. Students will learn how to optimize game design for touchscreens, limited screen real estate, and interruptions. • Game Design for Virtual and Augmented Reality: This unit explores the design considerations and best practices for creating immersive VR and AR experiences. Students will learn how to design for 3D space, create intuitive user interfaces, and account for motion sickness and other VR-specific challenges. • Game Design for Social Impact: This unit covers the use of game design to create social impact, including educational games, advocacy games, and games for health and wellness. Students will learn how to design games that are both fun and meaningful, and how to measure their impact.