Global Certificate in SEO & Lead Gen for Enterprises
-- ViewingNowThe Global Certificate in SEO & Lead Gen for Enterprises is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course is crucial in today's technology-driven world, where businesses compete for online visibility and lead generation.
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โข Fundamentals of SEO: Keyword research, on-page optimization, technical SEO
โข Link Building: Strategies for acquiring high-quality backlinks, linkbait and content creation
โข Local SEO: Google My Business, local citations, online reviews
โข Search Console & Analytics: Setting up and interpreting data for actionable insights
โข SEO for E-commerce: Product page optimization, faceted navigation, international SEO
โข SEO Content Strategy: Content audits, topic modeling, content planning and promotion
โข Lead Generation Fundamentals: Creating effective landing pages, call-to-actions, and forms
โข Lead Gen through SEO: Optimizing content for sales-focused keywords, aligning SEO with sales funnel
โข Lead Gen through PPC: Setting up and optimizing Google Ads campaigns, keyword research, ad creation
โข Measuring Lead Gen Success: Tracking lead quality, attribution modeling, conversion rate optimization
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