Global Certificate in SEO & Lead Gen for Enterprises

Name: Global Certificate in SEO & Lead Gen for Enterprises
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The Global Certificate in SEO & Lead Gen for Enterprises is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This course is crucial in today's technology-driven world, where businesses compete for online visibility and lead generation.

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AboutThisCourse

The course covers Search Engine Optimization (SEO) strategies, Pay-Per-Click (PPC) advertising, and Content Marketing. Learners will gain a deep understanding of how to optimize websites for search engines, generate high-quality leads, and measure the success of digital marketing campaigns. With the increasing demand for digital marketing professionals, this course offers a great opportunity for learners to enhance their skills and stand out in the job market. The course is designed and delivered by industry experts, ensuring that learners receive practical and up-to-date knowledge and skills. By the end of the course, learners will have a solid understanding of SEO and lead generation strategies and tactics, enabling them to drive traffic, generate leads, and increase revenue for their organizations.

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CourseDetails

• Fundamentals of SEO: Keyword research, on-page optimization, technical SEO
• Link Building: Strategies for acquiring high-quality backlinks, linkbait and content creation
• Local SEO: Google My Business, local citations, online reviews
• Search Console & Analytics: Setting up and interpreting data for actionable insights
• SEO for E-commerce: Product page optimization, faceted navigation, international SEO
• SEO Content Strategy: Content audits, topic modeling, content planning and promotion
• Lead Generation Fundamentals: Creating effective landing pages, call-to-actions, and forms
• Lead Gen through SEO: Optimizing content for sales-focused keywords, aligning SEO with sales funnel
• Lead Gen through PPC: Setting up and optimizing Google Ads campaigns, keyword research, ad creation
• Measuring Lead Gen Success: Tracking lead quality, attribution modeling, conversion rate optimization

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
DigitalCertificate
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GLOBAL CERTIFICATE IN SEO & LEAD GEN FOR ENTERPRISES

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London School of International Business (LSIB)

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05 May 2025

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