Masterclass Certificate in Brand Planning & PR
-- ViewingNowThe Masterclass Certificate in Brand Planning & PR is a comprehensive course that equips learners with essential skills for career advancement in brand planning and public relations. This course emphasizes the importance of strategic brand planning and PR in organizational success, addressing industry demands for professionals who can navigate complex communication landscapes.
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โข Unit 1: Introduction to Brand Planning & PR
โข Unit 2: Brand Strategy and Positioning
โข Unit 3: Conducting Market Research and Analysis
โข Unit 4: Identifying Target Audience and Stakeholders
โข Unit 5: Crafting Key Messages and Value Propositions
โข Unit 6: Integrated Marketing Communications (IMC) Planning
โข Unit 7: Media Relations and Press Release Writing
โข Unit 8: Social Media and Digital PR Strategies
โข Unit 9: Measuring Brand Performance and ROI
โข Unit 10: Building and Protecting Brand Reputation
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