Masterclass Certificate in Brand Planning & PR
-- ViewingNowThe Masterclass Certificate in Brand Planning & PR is a comprehensive course that equips learners with essential skills for career advancement in brand planning and public relations. This course emphasizes the importance of strategic brand planning and PR in organizational success, addressing industry demands for professionals who can navigate complex communication landscapes.
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⢠Unit 1: Introduction to Brand Planning & PR
⢠Unit 2: Brand Strategy and Positioning
⢠Unit 3: Conducting Market Research and Analysis
⢠Unit 4: Identifying Target Audience and Stakeholders
⢠Unit 5: Crafting Key Messages and Value Propositions
⢠Unit 6: Integrated Marketing Communications (IMC) Planning
⢠Unit 7: Media Relations and Press Release Writing
⢠Unit 8: Social Media and Digital PR Strategies
⢠Unit 9: Measuring Brand Performance and ROI
⢠Unit 10: Building and Protecting Brand Reputation
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